Advertising Council Australia — 46th Awards
Status:
Completed
Year:
2025
Industry:
Advertising
Format:
Keynote
Client:
Advertising Council Australia
Location:
Sydney, Australia
In 2025, Jessie Hughes was invited to speak at This Way Up, the Advertising Council Australia and AWARD’s flagship festival celebrating the very best of creativity across APAC. Designed as a rallying point for the industry’s sharpest minds, the three-day program brought together world-class creatives, storytellers, and provocateurs to explore where advertising, culture, and craft are heading next.
In 2025, Jessie Hughes was invited to speak at This Way Up, the Advertising Council Australia and AWARD’s flagship festival celebrating the very best of creativity across APAC. Designed as a rallying point for the industry’s sharpest minds, the three-day program brought together world-class creatives, storytellers, and provocateurs to explore where advertising, culture, and craft are heading next.
Jessie appeared on the main program alongside global creative leader Nils Leonard (Uncommon Creative Studio), joining a standout lineup that included Jenna Owen and Vic Zerbst of Freudian Nip, and the work of Stefan Hunt — whose now-infamous, shirtless Robert Irwin campaign famously broke the internet.
Jessie appeared on the main program alongside global creative leader Nils Leonard (Uncommon Creative Studio), joining a standout lineup that included Jenna Owen and Vic Zerbst of Freudian Nip, and the work of Stefan Hunt — whose now-infamous, shirtless Robert Irwin campaign famously broke the internet.
In her session, Jessie invited audiences inside how generative AI can be used meaningfully in advertising and storytelling — grounded in real-world examples and practical workflows, with intent, taste, and craft. Together, the program celebrated bold ideas, opinionated thinking, and storytelling that cuts through.
In her session, Jessie invited audiences inside how generative AI can be used meaningfully in advertising and storytelling — grounded in real-world examples and practical workflows, with intent, taste, and craft. Together, the program celebrated bold ideas, opinionated thinking, and storytelling that cuts through.
In 2025, Jessie Hughes was invited to speak at This Way Up, the Advertising Council Australia and AWARD’s flagship festival celebrating the very best of creativity across APAC. Designed as a rallying point for the industry’s sharpest minds, the three-day program brought together world-class creatives, storytellers, and provocateurs to explore where advertising, culture, and craft are heading next.
Jessie appeared on the main program alongside global creative leader Nils Leonard (Uncommon Creative Studio), joining a standout lineup that included Jenna Owen and Vic Zerbst of Freudian Nip, and the work of Stefan Hunt — whose now-infamous, shirtless Robert Irwin campaign famously broke the internet.
In her session, Jessie invited audiences inside how generative AI can be used meaningfully in advertising and storytelling — grounded in real-world examples and practical workflows, with intent, taste, and craft. Together, the program celebrated bold ideas, opinionated thinking, and storytelling that cuts through.
(Other works)
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