Leonardo.Ai — Opener
Status:
Completed
Year:
2024
Industry:
AI
Format:
Video
Client:
Leonardo.Ai
Location:
Australia
In 2024, Josephmark and Leonardo.Ai created a high-energy hype film to launch Leonardo to 8,000 live attendees at Sydney’s ICC. Designed to open Hughes’ keynote, the sequence felt electric and unmistakably now — setting the tone for Leonardo as a culturally forward creative platform.
In 2024, Josephmark and Leonardo.Ai created a high-energy hype film to launch Leonardo to 8,000 live attendees at Sydney’s ICC. Designed to open Hughes’ keynote, the sequence felt electric and unmistakably now — setting the tone for Leonardo as a culturally forward creative platform.
Before joining Leonardo, Jessie Hughes worked at Josephmark as a Creative Technologist, with the team sharing a creative language that carried naturally into this collaboration. Reuniting with her former Creative Director, Alex Naghavi, they leaned into those shared instincts in parallel with Hughes’ scripted keynote — aligning visual energy, narrative, and brand expression at scale.
Before joining Leonardo, Jessie Hughes worked at Josephmark as a Creative Technologist, with the team sharing a creative language that carried naturally into this collaboration. Reuniting with her former Creative Director, Alex Naghavi, they leaned into those shared instincts in parallel with Hughes’ scripted keynote — aligning visual energy, narrative, and brand expression at scale.
Together, the project positioned Leonardo as a culturally fluent, ambitious creative tooling suite — one that belongs on the main stage. The reel fused Josephmark’s high-calibre craft with Jessie’s passion for presenting Leonardo as a future-facing creative force. Many thanks to JM.
Together, the project positioned Leonardo as a culturally fluent, ambitious creative tooling suite — one that belongs on the main stage. The reel fused Josephmark’s high-calibre craft with Jessie’s passion for presenting Leonardo as a future-facing creative force. Many thanks to JM.
In 2024, Josephmark and Leonardo.Ai created a high-energy hype film to launch Leonardo to 8,000 live attendees at Sydney’s ICC. Designed to open Hughes’ keynote, the sequence felt electric and unmistakably now — setting the tone for Leonardo as a culturally forward creative platform.
Before joining Leonardo, Jessie Hughes worked at Josephmark as a Creative Technologist, with the team sharing a creative language that carried naturally into this collaboration. Reuniting with her former Creative Director, Alex Naghavi, they leaned into those shared instincts in parallel with Hughes’ scripted keynote — aligning visual energy, narrative, and brand expression at scale.
Together, the project positioned Leonardo as a culturally fluent, ambitious creative tooling suite — one that belongs on the main stage. The reel fused Josephmark’s high-calibre craft with Jessie’s passion for presenting Leonardo as a future-facing creative force. Many thanks to JM.
Project team:
Josephmark, Leonardo.Ai
Collaborators:
Alex Naghavi, Executive Creative Director
(Other works)
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