AI 2025 — Trend Report
Status:
Completed
Year:
2025
Industry:
AI
Format:
Report
Client:
Leonardo.Ai
Location:
Global
In 2025, Leonardo.Ai launched SPILL: 2025 Trend Report, a flagship publication examining the real-world impact of generative AI on the advertising and marketing industries. Curated and written by Hughes, the report blends editorial insight with practical analysis, featuring exclusive interviews with industry leaders, case studies of AI-driven campaigns, and sharp trend forecasting — offering a clear, grounded view of how AI is reshaping creative work at scale.
In 2025, Leonardo.Ai launched SPILL: 2025 Trend Report, a flagship publication examining the real-world impact of generative AI on the advertising and marketing industries. Curated and written by Hughes, the report blends editorial insight with practical analysis, featuring exclusive interviews with industry leaders, case studies of AI-driven campaigns, and sharp trend forecasting — offering a clear, grounded view of how AI is reshaping creative work at scale.
Structured around five core trends, the report maps how AI is being adopted across global creative sectors, from architecture and filmmaking to fashion and digital marketing. Designed to be both accessible and aspirational, SPILL demystifies AI’s creative potential while foregrounding taste, authorship, and strategic thinking. Its distinctive editorial voice and design-forward presentation drove strong industry engagement, positioning Hughes as a leading voice at the intersection of AI, creativity, and culture.
Structured around five core trends, the report maps how AI is being adopted across global creative sectors, from architecture and filmmaking to fashion and digital marketing. Designed to be both accessible and aspirational, SPILL demystifies AI’s creative potential while foregrounding taste, authorship, and strategic thinking. Its distinctive editorial voice and design-forward presentation drove strong industry engagement, positioning Hughes as a leading voice at the intersection of AI, creativity, and culture.
Following the success of the report — which attracted thousands of unique downloads and has since become a biannual publication — Hughes was invited to contribute further trend analysis to Meta’s 2025 Whitepaper, Superside’s AI Trend Report, and D&AD’s AI Report. The second edition of SPILL, launched in alignment with Cannes Lions 2025, featured interviews with global creative leaders including Jessica Walsh, Cannes Lions Design Jury President, on judging creativity in the age of AI, and Shepard Fairey on his collaboration with generative tools — cementing Hughes' SPILL series as a definitive reference point for creative leadership in an AI-driven era.
Following the success of the report — which attracted thousands of unique downloads and has since become a biannual publication — Hughes was invited to contribute further trend analysis to Meta’s 2025 Whitepaper, Superside’s AI Trend Report, and D&AD’s AI Report. The second edition of SPILL, launched in alignment with Cannes Lions 2025, featured interviews with global creative leaders including Jessica Walsh, Cannes Lions Design Jury President, on judging creativity in the age of AI, and Shepard Fairey on his collaboration with generative tools — cementing Hughes' SPILL series as a definitive reference point for creative leadership in an AI-driven era.
In 2025, Leonardo.Ai launched SPILL: 2025 Trend Report, a flagship publication examining the real-world impact of generative AI on the advertising and marketing industries. Curated and written by Hughes, the report blends editorial insight with practical analysis, featuring exclusive interviews with industry leaders, case studies of AI-driven campaigns, and sharp trend forecasting — offering a clear, grounded view of how AI is reshaping creative work at scale.
Structured around five core trends, the report maps how AI is being adopted across global creative sectors, from architecture and filmmaking to fashion and digital marketing. Designed to be both accessible and aspirational, SPILL demystifies AI’s creative potential while foregrounding taste, authorship, and strategic thinking. Its distinctive editorial voice and design-forward presentation drove strong industry engagement, positioning Hughes as a leading voice at the intersection of AI, creativity, and culture.
Following the success of the report — which attracted thousands of unique downloads and has since become a biannual publication — Hughes was invited to contribute further trend analysis to Meta’s 2025 Whitepaper, Superside’s AI Trend Report, and D&AD’s AI Report. The second edition of SPILL, launched in alignment with Cannes Lions 2025, featured interviews with global creative leaders including Jessica Walsh, Cannes Lions Design Jury President, on judging creativity in the age of AI, and Shepard Fairey on his collaboration with generative tools — cementing Hughes' SPILL series as a definitive reference point for creative leadership in an AI-driven era.
Project team:
Leonardo.AI, Josephmark
Collaborators:
Alex Naghavi, Paul Trillo, Fyfe Boyce, Freddy Chavez, Johannes Saam, Curious Refuge, Melanie Huang, Immix Studio, Love+Money, Pointdot, Fractalnaut, Ethereal Moon, Sean Rodrigo, Joel Perlgut
(Other works)
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